Shelly Real Estate Group (SREG) is a California-based investment and development firm focused on long-term value creation through strategic land, residential, and commercial real estate projects. With deep expertise in entitlements, infill redevelopment, and market inefficiencies, SREG identifies overlooked or underutilized investment opportunities and transforms them into high-performing assets.

Founded by David Shelly, a proven investor and former Director of Northern California acquisitions at City Ventures, SREG brings a hands-on, creative approach to sourcing and repositioning real estate. David led the acquisition of nearly $1 billion in total project valuation, while generating 1,200 new residential units and nearly $300 million in profit, reflecting his ability to unlock value in complex, competitive markets.

Backed by trusted capital partners and institutional experience, SREG executes across residential, industrial, and mixed-use product types—targeting scalable strategies that offer strong risk-adjusted returns. From land development to value-add multifamily and industrial repositioning, SREG is driven by creativity, discipline, and a commitment to capital preservation.